(PDF) Relationship Marketing Management : 9781861529312

Relationship Marketing Management
by Ed Little, Ebi Marandi

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• Publisher: Cengage Learning
• Release date: April 3, 2003
• Format: paperback, 236 pages
• ISBN: 9781861529312 (1861529317)
• Language: english
• Author: Ed Little, Ebi Marandi

About The Book

Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.

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