(FB2) Principles of Customer Relationship Management – 9780324322385

Principles of Customer Relationship Management
by Roger J. Baran

Principles of Customer Relationship Management – CLICK HERE

• Format: hardcover, 511 pages
• ISBN: 9780324322385 (0324322380)
• Author: Roger J. Baran
• Publisher: Thomson South-Western
• Release date: February 1, 2007
• Language: english

About The Book

The textbook is lively and will hold students’ interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.

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