(Audiobook) Meaningful Marketing by Doug Hall

Meaningful Marketing
100 Data-Proven Truths and 402 Practical Ideas for Selling MORE with LESS Effort
by Doug Hall, Jeffrey Stamp, Sergio Zyman

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• Author: Doug Hall, Jeffrey Stamp, Sergio Zyman
• Release date: October 1, 2004
• ISBN: 9781578601783 (1578601789)
• Language: english
• Publisher: Clerisy Press
• Format: hardcover, 286 pages
• Genres: business

About The Book

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall and Jeffrey Stamp details marketing initiatives that will deliver sustained success. What makes this book’s teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not: “guru opinions.” After reading Meaningful Marketing, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

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